How European Businesses Can Attract Chinese Tourists in 2026
Chinese tourists are back in Europe and they're spending more than ever. For European restaurants, hotels, food shops, gift shops and tourist attractions, this represents one of the most significant untapped opportunities of 2026.
But most European businesses are completely invisible to Chinese tourists before they even board the plane.
The reason is simple: Chinese travelers don't use Google Maps, TripAdvisor or Instagram to plan their trips. They use RedNote (Xiaohongshu) and if you're not on it, you don't exist for them.
How Chinese tourists actually plan their trips
Chinese tourists are among the most research-driven travelers in the world. Months, weeks, or even just days before arriving in Europe, they open RedNote and search for exactly what they're looking for. The best restaurant in Amsterdam, a hidden gem gift shop in Paris, a hotel in London that Chinese travelers actually recommend.
The results they see are posts from real Chinese travelers who have already visited, written in Chinese, with honest opinions, beautiful photos, and practical details like what to order, what to buy, and how much to expect to pay.
If your business doesn't appear in those searches, that tourist will walk past your door and into a competitor who does.
This applies to every type of European business
It's not just restaurants. Every type of local European business benefits from RedNote visibility.
Restaurants — Chinese tourists want to try authentic local cuisine. A post about your signature dish, your atmosphere, or your locally sourced ingredients can drive a steady stream of Chinese diners who arrive already knowing what they want to order.
Hotels — Chinese travelers research accommodation extensively on RedNote before booking. A well-placed post showing your rooms, location, and the experience of staying with you can influence booking decisions months in advance.
Local food shops — Specialty food shops are among the most popular destinations for Chinese tourists in Europe. They love bringing back local products as gifts. Cheese, chocolate, wine, charcuterie, local sweets. A RedNote post featuring your shop as a must-visit destination for authentic local products can put you on every Chinese tourist's itinerary.
Gift shops — Chinese tourists are enthusiastic gift buyers. They want unique, locally made products that tell a story. RedNote content that frames your shop as the place to find genuine local gifts rather than mass-produced tourist souvenirs drives exactly the right kind of visitor.
Tourist attractions — From historic sites to cooking classes to wine tastings, Chinese tourists are looking for experiences that feel authentic and memorable. RedNote content that captures the feeling of being there, not just the facts, is what convinces them to book.
What makes RedNote content work
The key to RedNote is authenticity. Chinese users are extremely sensitive to anything that feels like an advertisement and will scroll straight past it. What works is content that genuinely feels like a recommendation from a trusted friend, the kind of post that makes someone stop scrolling, save it, and share it with everyone they know who is planning a trip to Europe.
Through years of working with Chinese audiences, we've developed a deep understanding of what makes Chinese tourists stop scrolling, save a post, and actually show up. The content we create is built around that knowledge and it's why our approach drives real visits, not just views.
The details of how we do it? That's what the free call is for.
You don't need to change your business
The most common question we hear from European business owners is whether they need to hire Mandarin-speaking staff, add Chinese payment methods, or change what they offer.
The answer is no. Chinese tourists visiting Europe are specifically looking for authentic local experiences, not a version of your business adapted for them. What you need is simply to be visible in the right place, in the right language, through content that feels real.
That's exactly what GetNoted Studio does. We handle professional on-site content production, place your business within travel routes and itineraries that Chinese tourists actually follow, and distribute your content through a trusted network of RedNote creators so Chinese tourists discover you naturally and choose to visit.
We work with businesses across Europe
We work with restaurants, hotels, food shops, gift shops and tourist experiences across France, the Netherlands, the UK and beyond. Whether you're a well-known name or a hidden local gem, if you have something genuinely special to offer, we can make sure the right Chinese tourists find you.
Find out what's possible for your business
Every business is different. Book a free 45-minute call with our team and we'll tell you honestly what kind of results are realistic for your specific business and exactly what we'd do to get you there.
